SimplSEO.com is a free web resource for webmasters that deals with topics in the SEO (search engine optimization) field. The “webmaster world” is an ever-changing realm that bends to the will of Google, and the other search engines, constantly. In order to stay competitive, website owners need to keep themselves informed of the latest trends, and tips, that can help give them an edge over their peers.

A good page rank remains an important factor in search results and can only be achieved through efficient link building. Links are the life blood of website SEO and we try to cover topics that will help you build good quality links that Google will look upon very favorably.

Some good ways of getting these backlinks are through “free promotion” options such as directory and article submissions. Article directories, in particular, value content and will allow webmasters to link back to their own sites if they contribute valuable content to their directory. These links are far more valuable if they are “do-follow” – meaning they flow page rank (thus boosting your search engine rankings) – and it helps to know the technicalities behind Google’s methods. We try to equip webmasters with the information they need to submit the right kind of content – to the right directories – while maximizing return on investment.

One other topic we’ll go into is using some of the wide array of free SEO tools available on the internet. These range from keyword checkers, to niche finders, and all serve varying uses that can be of great benefit to webmasters. Posts will cover the tools available, which ones we consider to be the best, as well as those that aren’t really worth the time.

Search engine optimization is an ever-evolving field and our aim is to help our readers evolve with it.